New Horizons

A web campaign study for a senior rehab center

New Horizons

About The Project

Overview

New Horizons is a rehabilitation center for senior citizens recovering from illnesses or injury. This is a web campaign study project in developing a brand from scratch and implementing it through their online presence and other materials. This project is fictional for the sole purpose of implementing and showing my ability of the study.

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Client

New Horizons

Tools

  • Illustrator
  • Indesign
  • Photoshop
  • Sublime

Categories

Design

The goal of the brand’s design was to convey a professional yet welcoming look and feel. Cool colors where chosen to symbolize a calm and positive feeling for recovery.

Development and Campaign

The goal of the center’s web presence is to get more potential patients to choose their services and to see the unique services that they offer. Based on the planned information architecture, Users will be able to call the rehab center from the site, contact them directly, see their monthly plan of events, and most importantly learn about the environment and goals of the company.



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