E-Commerce website for Miller Motorsports.
The client was looking for a design with a masculine, clean and modern feel that will also cater for their older audience.
Considering a wide range of audience, the goal for the shopping experience was to give the user access to all available ways to shop wherever they are in the site for easier browsing. The client wanted to showcase that they sponsor racers as well so a custom template and setup was built to be able to showcase their racers.
To establish the brand, interface primarily goes for a dark neutral color look to further establish the edgy feel. Their brand’s marigold yellow is used as accents or for call to action elements.
On the development phase, the interface was built on the Bootstrap framework. Although not for best practice, many elements were tweaked or restructured with jQuery to be able to override default generated content that could not be altered due to the limits of the CMS.