Salesforce

Salesforce is used as the brand context for a recruitment brochure built around a clear career fair problem: candidates are usually moving through a crowded space, collecting materials from multiple companies, and deciding quickly what is worth remembering. The #DreamJob campaign shaped the visual direction, using blue tones, sky imagery, and cloud forms that connect naturally to the brand while giving the piece more presence than a standard corporate handout.

The trifold format becomes part of the design idea, with layered clouds carrying across the folds to add dimension and make the brochure more noticeable in hand. A returnable contact card gives interested candidates a simple next step, turning the piece from a passive takeaway into something that can support follow-up after the event.